Archive

October 2026

Operations

How to evaluate legal lead generation tools

How to evaluate legal lead generation tools: which tools sell leads and which track them, the metrics to demand, the bar rules on paying for referrals, and what to test before signing.

Rules

Legal email marketing mistakes: signal versus noise

The recurring legal email marketing mistakes, from unknown lists and buried opt-outs to vanity metrics, with the CAN-SPAM and ABA Model Rule requirements behind each fix and how to separate real signals from noise.