Careers
The law firm social media questions that keep coming back
common law firm social media questions cover platform choice, pages, employee posts, comments, direct messages, disclosures, records, metrics, security, and review.
Desk
Trade Desk
Who does this work, how they charge, and how to tell competence from confidence.
Strategy
Five legal SEO examples: the problem each page or profile can address
Five legal SEO examples and the specific problem each page or profile addresses, with costs, observation windows and a way to test one in your firm.
Operations
Why do legal SEO questions keep turning into ranking excuses?
common legal SEO questions cover rankings, keywords, indexing, local pages, authorship, reviews, structured data, privacy, measurement, and realistic timelines.
Strategy
Bilingual client development for immigration firms
An overview of client development for immigration firms, focused on Spanish-language content, community outreach, and referral tracking.
Operations
How Google Local Services Ads for lawyers work: verification, eligibility and screening
What Google Local Services Ads for lawyers require: verification, which practice areas are open, per-lead price ranges, lead screening and disputes.
Careers
Four law firm marketing strategies compared by service reality, not size
Four named law firm marketing strategies, compared by the clients they serve and the results they must prove, not by the size of the firm running them.
Reviews
How US law firm rankings shape client development, from Chambers to Best Lawyers
Law firm rankings from Chambers USA, Legal 500, and Best Lawyers reward disciplined submissions and referee work, then feed pitches, rate cards, and referrals.
Strategy
Washington, D.C. legal marketing practices
Legal marketing in Washington, D.C. calls for accurate claims, careful lobbying disclosures, ethical client development, and documented review.
Reviews
Law firm content marketing: a practical operating model
Law firm content marketing: choose an audience, document claims, assign review, set a sustainable cadence, measure use, and maintain pages.